Sierra Tours - Discover Latin America

Last updated: January 3, 2026

Sierra Tours is committed to protecting your privacy and ensuring transparent travel conditions.

At Sierra Tours, a brand of Sierra Group S.A.C. (RUC 20608875442), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website or book travel services with us.

Privacy Policy – Quick Summary

We collect only data necessary to manage bookings and deliver travel services.
Your data is shared exclusively with partners involved in operating your trip.
Data is stored securely and retained only as long as legally required.
By booking, you consent to data processing as described here and in our Terms & Conditions.

1. Information We Collect

Personal Data: full name, passport details, nationality, date of birth, contact information, billing details, and emergency contacts.
Travel Data: itineraries, accommodation details, transportation services, dietary requirements, and special requests.
Technical Data: IP address, device information, browser type, and website usage statistics.

2. Use of Information

To manage bookings, issue travel documents, and provide contracted services as defined in our Terms & Conditions.
To coordinate services with hotels, airlines, guides, cruise operators, and transportation providers.
To communicate operational updates, safety information, and customer support messages.

3. Information Sharing

With travel service providers strictly required to operate your trip.
With payment processors and IT providers under confidentiality agreements.
With authorities when legally required or for border, immigration, or security purposes.

4. Data Retention

Personal data is retained only for as long as necessary to fulfill contractual, legal, accounting, and regulatory obligations:

Booking and travel data: up to 5 years after trip completion.
Financial and invoicing records: as required by tax and accounting laws.
Marketing data: until consent is withdrawn.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to ensure proper functionality, analyze website traffic, and improve user experience. Cookies may be session-based or persistent. You may manage or disable cookies through your browser settings. Continued use of our website constitutes consent to cookie usage.

6. Your Rights

You have the right to access, correct, restrict, object to, or request deletion of your personal data. You may also withdraw consent where processing is based on consent.

7. GDPR & International Data Protection

Sierra Tours, a brand of Sierra Group S.A.C. (RUC 20608875442), processes personal data in accordance with applicable international data protection laws, including the EU General Data Protection Regulation (GDPR), where applicable.

8. Policy Updates

This Privacy Policy may be updated to reflect legal or operational changes. By using our website or completing a booking, you confirm that you have read, understood, and accepted this Privacy Policy and our Terms & Conditions.

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